Urban Renewal and the Current Downturn: Levi’s leads the WayLevi’s ‘Ready to Work’ campaign; Levi’s ‘Go Forth’ campaign; urban renewal in Braddock, Pa. – Victoria Meyers : Invisible Buildings
Campaign For Braddock Hospital (Save Our Community Hospital) (2011) – LaToya Ruby Frazier
Premiere of LaToya Ruby Frazier’s First Film! – Art21 Magazine
Braddock, the town that made John Fetterman, speaks on his run for Senate: ‘Our town got a battery jolt’ | The Independent
Whitney Biennial 2012: LaToya Ruby Frazier | Time
Pennsylvania Populist John Fetterman Considers His Future –
Levi’s Strauss & Co. | Portraits of Braddock | The One Club
Barnes and Noble Conestoga Wagons in Braddock’s Campaign, 1755 | The Summit
Braddock reckons with . Senate candidate John Fetterman – WHYY
Levi’s Braddock
Justseeds | Go Forth (and Step In It): Levi’s and All Those Frontiers The Rest of Us Can’t See
Levi’s : Go Forth 4 | Ad Age
Levi Go Poland, SAVE 55%
Mayor of Rust, John Fetterman – The New York Times
John Fetterman: The Giant Underdog – Philadelphia Magazine
Campaign for Braddock Hospital – Kadist
Discourse and Conclusions
Diary: Braddock, Pennsylvania – Anthem Magazine
LaToya Ruby Frazier – Interview Magazine
CASE STUDY
LaToya Ruby Frazier Takes on Levi’s | ART21 “New York Close Up” on Vimeo
The Big Levi’s Lie Campaign | by | The Awl | Medium
When a small town gets a corporate sponsor | The Week
Levi’s Go Forth “America” – YouTube
Levi’s ‘Go Forth’ campaign by Wieden+Kennedy – Campaigns of the World®
OOH Case Study
Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi’s ‘Go Forth Braddock’ campaign | SpringerLink
Brand Management – Levis Brand Exploratory and Inventory
Levi’s Presents Benefit Braddock: A Concert Series In Support Of Braddock, Pennsylvania – Rolling Stone
When a small town gets a corporate sponsor | The Week
Levi’s : Accordion | Ad Age
Art & Commerce | Modern Tribe
Braddock, Pennsylvania – Wikipedia
Levi’s ‘ready to work’ by Wieden & Kennedy Portland
CASE STUDY
Levi’s Go Forth To Work – Braddock, PA – YouTube
Love him or not, John Fetterman has left his mark on his adopted hometown of Braddock
John Fetterman’s Evolution on Climate Change, Fracking and the Environment – Inside Climate News
Levi’s Braddock
LaToya Ruby Frazier Takes on Levi’s | Art21
Levi’s: We are all workers, Trucker, There is work to be done and… • Ads of the World™ | Part of The Clio Network
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